Social media can be used to amplify your tax business presence and provide opportunities to connect with current and future clients in informed and yet personal ways that were never previously possible. However, effective social media practices involve more than joining a site and pushing a product. Social media also holds traps (or notoriety) for the unwary. This paper discusses:
- the practical aspects of setting up a social media account
- managing the daily interactions
- establishing an authentic valued presence
- avoiding the traps.